Know every customer like a regular
One CRM for car rental: customer database, rental history, driving licence upload, and blacklist — built for independent operators
No credit card · 15-minute setup · Free forever
Car rental CRM is a customer database built for rental businesses. It stores every customer’s rental history, driving licence, damage claims, and payment record in one place — so you can serve repeat customers in seconds and avoid bad ones forever.
Every customer. One search bar.
See rental history, lifetime value, and damage claims without scrolling WhatsApp — in real time
| Vehicle | Status | Location | Utilization |
|---|---|---|---|
| Somchai T. · 12 rentals | VIP | Bangkok | ฿184K LTV |
| Anna K. · 5 rentals | Active | Phuket | ฿67K LTV |
| Minh N. · 1 rental | New | Hanoi | ₫3.2M LTV |
| Lisa M. · 8 rentals | Active | Pattaya | ฿92K LTV |
| David R. · 3 rentals | Flagged | Chiang Mai | 1 damage claim |
| Vehicle | Issue | Status | Next service |
|---|---|---|---|
| Somchai T. · Last booked 14 days ago | Rebook every 6 weeks | Maintenance | Send offer |
| Anna K. · Last booked 30 days ago | Rebook every 8 weeks | Maintenance | Send offer |
| Lisa M. · Last booked 21 days ago | Rebook every 5 weeks | Completed | Sent |
You’re losing customers you already have
“Have we rented to them before?”
You scroll WhatsApp, check email, ask the other staff member. Then guess.
Repeat customers treated like strangers
Damage history scattered
Last year’s scratch claim is in a notebook. Or a photo on a former staff member’s phone.
You can’t enforce accountability
Bad customers come back
The guy who returned the car with no fuel? He booked again 6 months later. Different staff member.
Same problem, twice
No way to upsell
You don’t know who your regulars are, so you can’t offer them upgrades or early-bird deals.
Lost upsell revenue
One customer record. Forever.
Every booking, every payment, every damage claim, every WhatsApp message — linked to one customer profile.
- Capture
Customer details, driving licence, photo, address.
Uploaded once at first booking. Auto-filled on every return.
- Track
Every rental, payment, and damage claim logged.
Full timeline per customer. Searchable forever.
- Flag
Mark bad customers. Block future bookings.
Blacklist syncs across all locations and staff.
- Grow
Identify VIPs and regulars automatically.
Send rebooking offers, upgrades, and seasonal deals.
From scattered notes to one customer truth
The shift operators see in the first 30 days
Before Ownima
- Customer details in WhatsApp, email, and a notebook
- “Have we rented to them?” — nobody knows
- Damage history lost when staff leave
- Bad customers re-book under the radar
- No way to identify or reward regulars
After Ownima
- One customer database, searchable in seconds
- Full rental history on every customer — visible to all staff
- Damage photos and claims stored forever
- Blacklist flags bad customers at booking
- VIP list auto-generated from booking frequency
Used by operators in Thailand · Vietnam · Russia
What you get out of the box
CRM-first modules. No per-seat pricing, no modules sold separately.
Customer database
Search by name, phone, licence, or vehicle
Driving licence upload
Photo capture on first booking, auto-filled on return
Full rental history
Every booking, payment, and damage claim per customer
Blacklist & flags
Block bad customers. Sync across all locations
VIP detection
Auto-tag repeat customers. Send targeted offers
Rebooking automation
Send "we miss you" offers to dormant customers
Connects to what you already use
No rip-and-replace. Ownima sits on top of your existing messaging and accounting.
LINE
Customer chat linked to CRM record
Popular in ThailandSync chats to customer timeline
Booking confirmations and rebooking campaigns
QuickBooks
Customer-level revenue export
CRM-specific questions
Most asked Can I import my existing customer list?
Yes. Import via CSV (Excel) with name, phone, email, and any notes. We deduplicate by phone and email automatically.
How does the blacklist work?
Flag any customer with reason (damage, no-show, late return). They’re blocked from booking online and flagged to staff on back-office entry — across all locations.
Where are driving licences stored?
Photo or PDF upload, stored encrypted in cloud. Linked to the customer record forever. You can export or delete on request (GDPR).
How do you identify VIPs?
By number of rentals and total spend. You set the thresholds (e.g. 5+ rentals or ฿50K+ LTV). VIPs get tagged automatically.
Can customers see their own history?
Yes, optionally. A self-service portal shows past bookings, receipts, and lets them rebook in two clicks.